Analytics & Optimization

Dashboards, tests, and what to do next.

GA4, Looker Studio, GTM, and conversion optimization. Turn client data into decisions your account managers can defend.

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Extended team

Capabilities across every analytics & optimization channel.

One

Client Dashboards

Looker Studio and PowerBI dashboards branded for your agency. Live data, monthly narratives, client-ready.

Two

Tag Manager

GTM setup, event tracking, and cross-domain configuration. GA4, Meta, and platform-specific pixel setup.

Three

GA4

Migration, custom events, funnel setup, and audience configuration. Trained specialists post-Universal Analytics.

Four

Search Console

Site audits, performance monitoring, and issue diagnosis. Paired with SEO for closed-loop reporting.

Five

CRO

A/B testing on Convert, Optimizely, and VWO. Hypothesis-driven experiments with monthly results reporting.

Six

Attribution

Multi-touch attribution modeling, marketing mix analysis, and channel budgeting recommendations.

Rates by specialist role

Priced against typical market rates for equivalent specialists. All engagements begin with a scoped pilot. Senior specialists available at a premium.

Analytics Engineer

from $40 /hr $80/hr typical rate
from $3,125 /mo $6,250/mo typical rate Half-Time · 80 hr/mo
from $6,250 /mo $12,500/mo typical rate Full-Time · 160 hr/mo

Strikethrough prices show typical market rates for equivalent roles. Bright Owl rates reflect mid-level specialists; senior specialists available at a premium.

Add analytics & optimization to your agency without the hiring.

Tell us what your clients need. We match a senior specialist to the work and start within a business day.

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