Lifecycle Marketing

Email and SMS that keep clients buying.

Klaviyo, Mailchimp, HubSpot, and every lifecycle platform. Strategy, design, copy, deployment, and reporting under one team.

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Extended team

Capabilities across every lifecycle marketing channel.

One

Klaviyo

Ecommerce lifecycle flows, segmentation, and predictive analytics. Certified specialists for stores from $500K to $50M revenue.

Two

Mailchimp

Templates, automations, and audience management for smaller senders and non-ecommerce brands.

Three

Email Strategy

Content calendars, promotional cadence, and A/B test roadmaps aligned with client sales cycles.

Four

Flow Development

Welcome series, abandoned cart, post-purchase, win-back, and VIP flows. Fully built and tested.

Five

Campaign Management

Weekly send cadence, list segmentation, deliverability monitoring, and revenue attribution.

Six

SMS Marketing

Attentive, Postscript, and Klaviyo SMS. Compliance-aware setup and campaign management.

Rates by specialist role

Priced against typical market rates for equivalent specialists. All engagements begin with a scoped pilot. Senior specialists available at a premium.

Lifecycle Marketing Specialist

from $35 /hr $70/hr typical rate
from $2,650 /mo $5,300/mo typical rate Half-Time · 80 hr/mo
from $5,300 /mo $10,600/mo typical rate Full-Time · 160 hr/mo

Strikethrough prices show typical market rates for equivalent roles. Bright Owl rates reflect mid-level specialists; senior specialists available at a premium.

Add lifecycle marketing to your agency without the hiring.

Tell us what your clients need. We match a senior specialist to the work and start within a business day.

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